Industry News
Looking to cut costs amid the recession, Alicia Settle initially thought it would be a good idea to eliminate her company’s annual direct mailing.
Spending about $20,000 on the personally signed letters, which offered customers a discount on early orders, seemed indulgent for Per Annum Inc., which sells city diaries, albums, and planners in the struggling corporate gift market. But after swapping... [Read more]
What do you need to know about potential five-day mail delivery operations?
The Postal Service intends to implement five-day delivery operations as a cost-cutting measure in response to declining use of the mail due to the increased use of the Internet and the economic recession. The Postal Service must file a request for an advisory opinion from the Postal Regulatory Commission. If no Federal law... [Read more]
Direct Marketing Tips
Kick your marketing into high gear with these 99 ways to get customers to open your mail.
Direct mail is one of the most important pieces of your marketing plan. Developing and executing the campaign can many times be a thankless job. Today’s mailing regulations can get complicated–postage rates are changing and the flood of mail makes it harder to stand out. The right message is very... [Read more]
Now more than ever, you need serious smarts and meticulous planning to develop a successful direct-mail campaign.
For starters, buying prospect lists and testing packages is expensive. Postage alone usually costs more than an entire e-mail campaign. By the time you’ve blown through the creative work and the paper, printing and postage, direct mail costs at least 15 times more than e-mail marketing.
It... [Read more]
Months in planning….it’s here! We are proud to launch the new MailTech website at mailtechinc.com.
Check back here on our blog for information that pertains to your business, to the acquisition and maintenance of your client base, and above all, to enable us to deliver timely industry information to you, our valued customer.
One of the best features of our site is the part you may not yet... [Read more]
